The “calling card” page that simply links to an individual’s various online presences is nothing new. All the same, I enjoy finding a new twist on the same old thing. Here we find what could very well be the poster child for the simple use of transparency in web design. It’s a simple landing page, and it’s short on context. But it draws you in and forces you to explore to find out more; only in clicking through do you realize this is a portfolio site for a web designer/developer. This “teaser” approach is risky; in this case, the risk pays off.
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