Author Archives: Sarah Whitman

About Sarah Whitman

Sarah Whitman is a Cincinnati-based freelance writer and editor. She frequently writes about design, creativity and career advice for HOW, Print and The Creative Group. Prior to launching her own business in 2013, Sarah served as an editor for HOW for 16 years, and briefly held the editor title for Print, as well. You can find her portfolio online and connect with her via LinkedIn. @SarahMWhitman

Flight Attendant: Prime Poster Design

By: Sarah Whitman | August 27, 2018 | Comments 2

In 2014, wildland fire agencies documented unauthorized drones being flown too close to wildfires. To combat the problem, they created a poster design that…

In the Making: Outstanding Editorial Design

By: Sarah Whitman | August 20, 2018 | Comments 0

Since 2013, the Mohawk Maker Quarterly has celebrated both Mohawk Paper and the modern creative maker with outstanding editorial design.

Window Shopping: International Web Design

By: Sarah Whitman | August 7, 2018 | Comments 3

This award-winning web design by Work & Co brings the unique educational experience of Aesop's brick and mortar stores to a beautiful online setting.

Ray of Light: Award-Winning Annual Reports Design

By: Sarah Whitman | August 1, 2018 | Comments 3

Italian lighting manufacturer Axolight hired Teikna Design to complete a total rebrand of their company. The result? An award-winning annual reports design.

Bottle Service: Award-Winning Packaging Design

By: Sarah Whitman | July 23, 2018 | Comments 4

International award-winning packaging design, the Bedlam vodka bottle is intended to act as the brand’s loud-mouthed ambassador on store shelves. Learn more

Bright Lights, Big City: Award-Winning Immersive Design

By: Sarah Whitman | July 16, 2018 | Comments 0

100 million pixels of visual storytelling transformed a Dubai retail destination into a jaw-dropping immersive design experience.

Holding All the Cards: MOO’s Award Winning In-House Design

By: Sarah Whitman | June 11, 2018 | Comments 0

As a company best known for creating other people’s beautiful business cards, the MOO teams wanted to make sure their own cards were no less impactful. They were tasked with creating an in-house design that that was very ‘MOO’ while also appealing to and working for employees, at all levels.

Heads Up: Award-Winning Branding & Packaging Design for 7up

By: Sarah Whitman | May 14, 2018 | Comments 0

7 Up set out to create a brand for a better-for-you beverage that would appeal to health-conscious millennials. The result was Lemon Lemon, a global brand and premium sparkling lemonade.

Complex Structures & Simple Compounds at IBM

By: Sarah Whitman | April 5, 2018 | Comments 0

IBM’s Carbon Design System took the company’s design-centric philosophy to a whole new level—and took home Best of Show in HOW's In-House Design Awards last year.

Outstanding Student Promotion Design: The Total Package

By: Sarah Whitman | March 19, 2018 | Comments 1

Krishnapriya Dutta Gupta took home an Outstanding Achievement Award from HOW for her student promotion design Cast Into Chaos. The objective of an assignment…

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